Zed Black is one of the largest Agarbatti brands of India and is also being exported to more than 29 countries. Ace Indian Cricketer MS Dhoni is the Brand Ambassador of Zed Black.
India has a rich tradition of using incense in many social and religious occasions since time immemorial. Incense sticks, also known as agarbathi (or agarbatti derived from Sanskrit word Agaravarthi, gara = odour, agar = aroma, varthi = wound ) and joss sticks, in which an incense paste is rolled or moulded around a bamboo stick, is one of the main forms of incense in India.
